Influence

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

Exchange

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

Confex

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

Awards

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

The Influence Exchange Confex & Awards Connecting Marketeers, Influencers and Ideas

ABOUT

The objective of the conference is to bring together influencers and marketing professionals to exchange knowledge, explore industry trends, and foster networking opportunities. The conference aims to provide valuable insights and practical strategies to help attendees enhance their marketing efforts through influencer collaborations.

Middle East influencer marketing has the second fastest growth rate in the world with the sector growing from around $300 million at present to an expected reach of $1.3 billion in a few years. The scope of marketing and brand awareness is changing at a fast pace and where the traditional method of promotions and branding stands ineffective, marketers are on a look-out for ways to reach out to consumers through influencers without direct advertising. In an industry full of potential, join us as we unite brands, influencers, agencies, and technology to empower the community and reimagine the future of Influencer marketing.

Jakarta

INFLUENCER MARKETING IN THE UAE

As per a recent study by YouGov, 94 per cent of in-house marketers in the UAE believe that social media influencer marketing plays a major role in the success of their brands. Every three in four UAE residents follow some social media influencers, out of which 29% follow health and fitness influencers. These numbers reflect the interest of brands to spend a significant part of their advertising budgets with influencer partnerships, especially in industries like beauty, fashion, food, lifestyle, tech, and entertainment. The UAE's National Media Council’s (NMC) initiative of introduction of three tiered influencer legislation, to resolve and regulate the social media marketplace in order to protect consumers and brands is a move that will not only assist with market regulation but will also allow for creative partnerships between brands and influencers to flourish. As per the emarketer data, 74.5 per cent of marketers are using influencer marketing today, and this will hit 88.7 per cent in 2026. In the Middle East, growth rate of Influence marketing is between 30-40 per cent a year. Influencer marketing in the Middle East has grown to $16.4 billion in 2022

London

WHY INFLUENCER’S
MARKETING?

Enhance search engine rankings by leveraging the power of influencer collaborations.
Amplify brand awareness through effective influencer marketing strategies.
Effectively reach target audiences through impactful influencer marketing campaigns.
Boost conversions with the help of influencer marketing strategies.
Drive customer engagement by partnering with influencers for impactful marketing campaigns.
Enhance credibility and build trust through strategic partnerships with influencers.

Tel Aviv

WHAT’S IN IT FOR YOU?

Lagos

Brands

Navigate the opportunities within the creator economy and learn how to leverage it for your brand.
Attract the right influencers, set KPIs, and measure the performance of influencer campaigns effectively.
Drive revenue through organic influencer partnerships and leverage social media, brand affinity, and authenticity to turn customers into powerful influencers.
Understand how the modern influencer mix can impact all stages of the purchasing funnel, from awareness to sales
Identify the right technology partners and gain actionable insights to drive successful and measurable influencer marketing campaigns.

Lagos

Marketing agencies and Tech contributors

Collaborate with the creator marketing community and explore new partnerships, lounges, and networking experiences.
Join the mission to reinvent the way brands connect with consumers and influencers reach their followers.
Understand the pain points of influencers and brands to measure campaign success accurately.
Develop multichannel influencer marketing strategies in collaboration with influencers and brands.
Stay updated on compliance and guidelines in influencer marketing and gain insights into the future of the industry

Lagos

Influencers

Discover new and potential brand collaborations to expand your influencer career.
Explore the digital transformation happening in the creator landscape and adapt your strategies accordingly.
Learn creative strategies to build strong fan communities and create a business centered around creativity.
Build effective partnerships with brands and maximize your influence and reach.
Connect with like-minded individuals and grow your network within the influencer marketing community.
Gain insights into the scope and future of influencer marketing, empowering you to stay ahead of industry trends.

Leading Brands, Influencers, retailers, marketing agencies, advertising and marketing professionals, social media managers, CMO, CDO, Influencer marketing specialist, etc.

Nano influencers

These are influencers
that have a following
ranging from 1k to 10k.

Micro influencers

These are the influencers
with followers in the
range of 10K to 100k.

Macro influencers

These are the influencers
with followers from the
range of 100K to 500k

Mega influencers

These are the influencers
with more than 500k
followers.

Directors and Managers from Marketing
Directors and Managers from Advertising
Directors and Managers from Branding
Directors and Managers from Social Media
Directors and Managers from Public Relations
Directors and Managers from Sales

Directors and Managers from Influencer Marketing
Directors and Managers from Customer Experience
Professionals involved in Influencer Campaign Management
Marketing Directors and Managers
Digital Marketing Professionals

Social Media Managers
Brand Managers
Public Relations Practitioners
Content Creators and Content Marketing Managers
Bloggers and Vloggers
Advertising and Media consultants

Social Media plat-forms

Social media platforms are used by influencers to reach the target audiences Influencer to reach target audiences

Influencer marketing agencies

They act as the inter-mediaries in the influencer marketing process.

Marketing automation platforms

They provide tools to identify prospective clients that are most likely to convert and help marketers to automate the campaigns and track results.

Ecommerce platforms

Influencers drive traffic to the e-commerce websites and influence purchasing decisions.

Influencer marketing software platforms

They offer plat-forms to brands to collaborate with influencers

Digital Marketing Platforms

The platform provides brand awareness across various channels like web search engines, content and email marketing and provides measurable and transparent results.

Media companies with focus on digital media

They provide content and distribution channels for influencer campaigns. the campaigns and track results.

AI, Blockchain, Metaverse and Data analytics platforms

Provides full life cycle of influencer marketing campaigns.

5+

On-demand
exclusive sessions

3+

Dedicated
Influencers sessions

4+

Workshops and
learning sessions

40

Exhibitors
and showcasing

VENUE

Arjaan by Rotana Dubai

Arjaan

Why Attend?

This is a one-of-a-kind opportunity for marketeers and Influencers to meet under one roof and foster future collaborations and partnerships.

Unparalleled Learning Opportunities

Gain valuable insights from industry experts, thought leaders, and successful influencers who have achieved remarkable results through their marketing efforts. Discover the latest trends, best practices, and innovative strategies that will take your influencer marketing campaigns to new heights.

Networking with Industry Peers

Connect with like-minded professionals, experienced marketers, and influential content creators from diverse backgrounds.

Inspirational Keynote Speakers

Be inspired by renowned keynote speakers who have made a significant impact in the world of marketing and influencer collaborations. Learn from their experiences, success stories, and industry insights as they share their strategies for achieving marketing excellence through influencers

Engaging Panel Discussions

Participate in interactive panel discussions featuring experts from various sectors of influencer marketing. Engage in thought-provoking conversations, ask questions, and gain diverse perspectives on key topics shaping the industry

Gain Insights into the Latest Technologies and Solutions

Explore the forefront of MarTech, Influencers, and AdTech innovations. Learn about cutting-edge tools and solutions that can revolutionize your influencer marketing strategies. Stay ahead of the competition by discovering the latest trends and advancements in the industry.

Exhibition

Explore the latest MarTech, Influencer, and AdTech solutions, interact with exhibitors, and elevate your influencer strategies with innovative products and hands-on experiences.

Awards Recognition & Gala Dinner

Celebrate excellence in influencer marketing, witness outstanding campaigns and collaborations, be inspired by winners, learn from their exemplary work, and enjoy a glamorous evening with industry professionals to celebrate achievements and unwind. And to keep the festivities going, after the gala dinner, get ready for an exhilarating after-party at a vibrant pub/club where the music will be pumping, the dance floor will be alive, and the networking opportunities will continue to thrive.